One Strategy you should seriously consider adopting in falling markets is to buy into defensive stocks - FMCG (Fast Moving Consumer Goods) and Pharmaceuticals. They usually tend to move up and worst case, outperform the Index significantly.
Traditionally, FMCG and Pharma provide a buffer to the markets in falls. In any case, FMCG should form a part of your portfolio, but a bit more in falls. If you notice, even Warren Buffet has good holdings in this sector.
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